目录介绍
Chapter 1 Introduction to Cross-border E-commerce
Part 1 What Is Cross-border E-commerce
Part 2 Cross-border E-commerce in China
Chapter 2 Cross-border E-commerce Platforms
Part 1 AliExpress
Part 2 eBay
Part 3 Amazon
Part 4 DHgate
Part 5 Wish
Part 6 Other Cross-border Platforms
Chapter 3 Product Information
Part 1 Title Description
Part 2 Product Specifi cs
Part 3 Product Description
Part 4 Logistics Description
Part 5 Payment Description
Part 6 Return, Warranty and Feedback
Chapter 4 Store Profile
Part 1 Storefront
Part 2 Company Profi le
Part 3 Brand Story
Chapter 5 Online Marketing
Part 1 Platform-inside Promotion
Part 2 Store Promotion
Part 3 E-mail Direct Marketing
Part 4 SNS Marketing
Part 5 Video Marketing and SEO
Chapter 6 Pre-sale Communication
Part 1 Product Information Inquiry
Part 2 Price Negotiation
Part 3 Shipping and Packaging
Chapter 7 On-purchase Service
Part 1 Payment
Part 2 About an Order
Part 3 Package Tracking
Part 4 Product & Store Recommendation
Chapter 8 After-sales Service
Part 1 Comments After Sales
Part 2 Dealing with Customer Feedback
Part 3 Dispute Settlement
Part 4 Customer Maintenance
Part 5 Consumer Habits and Characteristics
References