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- 书 名:新理念职业英语 商务情境英语
- 出版时间:2023-12-22
- 编 著 者:陈舜孟,吴亚琴
- 版 次:1-2
- I S B N:978-7-5635-7112-3
- 定 价:¥59.80元
内容简介
《新理念职业英语 商务情境英语》以国家和社会对高素质国际化技术技能人才的新需求为导向,以人才成长规律和学生认知特点为基础,对接国际国内先进职业教育理念,提升学生通过语言获取、处理和交流信息,综合运用相关专业知识、经验、技能和态度等完成典型职场工作任务的能力。全书分为3个Module,分别为Business Reception,Business Exhibition和Business Negotiation。每个Module下分2-5个task。通过设定职业场景,明确产出任务,激发学生的学习兴趣和动机。在学习过程中,为学生提供丰富的素材输入,同时在语言表达、语用策略以及文化交际方面提供指导,逐步引导学生完成最终的产出任务。Case Study部分通过模拟真实情境,让学生更快地适应职场应用情境。通过采用先进的POA教学法,实现学以致用,学用一体。学生在完成职场交际任务的同时,能够提升国际视野,培养家国情怀,树立文化自信。
目录介绍
Module Ⅰ Business Reception
Project 1 Reception at the Airport
Learning Plans
Task 1 Confirmation of Flight Details
Task 2 Introduction to People
Task 3 Small Talk
Project 2 Reception at the Company
Learning Plans
Task 1 Reception in the Meeting Room
Task 2 Company Visit
Task 3 Dinner Invitation for Customers
Task 4 Hotel Reservation
Task 5 City Tour
Module 2 Business Exhibition
Project 1 Market Research
Learning Plans
Task 1 Market Introduction
Task 2 Market Research Report
Project 2 Product Introduction and Promotion
Learning Plans
Task 1 Product Description
Task 2 Product Presentation
Task 3 Product Sales
Task 4 Product Recommendation
Project 3 Brand Marketing
Learning Plans
Task 1 Brand Promotion
Task 2 Advertising Plan
Task 3 Marketing Plan
Module 3 Business Negotiation
Project 1 Negotiation Plan
Learning Plans
Task 1 Industry Analysis
Task 2 Negotiation Style
Task 3 Cultural Differences in Negotiation
Task 4 Negotiation Strategy
Project 2 Trade Negotiation
Learning Plans
Task 1 E-commerce Business Negotiation
Task 2 Price Terms in Negotiation
Task 3 Payment Terms in Negotiation
Task 4 Shipment Terms in Negotiation
Task 5 Insurance Terms in Negotiation
Task 6 Negotiation Trial
Project 3 Sales Contract and After-sales Service
Learning Plans
Task 1 Sales Contract Draft
Task 2 After-sales Letter Draft